Helping you find the customized strategy to drive your mission and reach your goals.
Option 1:
The Complete Marketing Strategy
A strategic plan is what sets the direction for advancing your mission. It is the guide that takes your values, mission, and goals and combines that with the customized approach that fits the community you are serving.
Taking the time to create a strategic plan for a program, resource, or initiative, ensures:
The plan aligns with the organization's commitment to the community
Your target audience will resonate with the information
You’re moving in a clear direction with the proper systems in place
Proper resources are being used effectively
Evidence based practices are being used
Creative tools are being incorporated
Clear KPI’s that can be monitored and evaluated
The Complete Marketing Strategy
The Complete Marketing Strategy will provide you with:
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This phase includes organizing a kick-off meeting and onboarding project leaders to discuss deliverables and timeline.
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This phase includes conducting research, literature reviews, SWOT Analysis.
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Analyzing the results of the SWOT Analysis and assessments that have been done. Develop goals, objectives, performance measures and KPIs.
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This phase includes developing a marketing persona, and determining the behavior change and communication theories that will be used for the marketing strategy.
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This final phase includes, utilizing feedback from the previous activities and deliverables to craft the final marketing plan.
- S.M.A.R.T Goals & Objectives
- Marketing Persona/Client Avatar
- Evidence based models and communication theories that will advance your mission
- Recommendations for key messaging
- Marketing strategy implementation outline
- Presentation of research and marketing strategy
- Logic Model
- PDF document of Marketing Strategy
Price is based on scope
What’s Next
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Let’s hop on a free discovery call to talk about your organization's mission!
Option 2:
Marketing Implementation
Turn Your Marketing Plan into a Reality
If you have a solid marketing strategy, we can start to implement.
Due to time, staffing issues or not wanting your team to leave their zone of genius, it can feel overwhelming to take on:
Content development
Data visualization
Copywriting
Graphic Design
Social Media management
Community engagement strategies
Capacity building strategies
That is why it’s so beneficial to work with a subject matter expert that can create and execute your marketing strategy.
“The most important part of implementing a marketing strategy is ensuring that you have an organized system and process in place so that each aspect of the plan works in phases and comes together to achieve the ultimate goal.”
Organized Process
=
Improved
Outcomes
When there is an organized process and a key individual managing the strategies, it improves:
Writing clear marketing copy that resonates with your target audience
The execution and dissemination of educational information
Internal communication and managing team roles
Creating a replicable process for future initiatives
Metrics that can be shared for funding opportunities
This is why I created my Marketing Implementation package!
Marketing Implementation
Put Your Strategy into Practice
Every organization is unique so this package can be modified based on the needs and strategy
Monthly call to discuss implementation plan & process updates
Implementation of strategy mapped out for you in a project management system including:
Content Outlets (digital or print)
Frequency
Educational topics
Management & Execution of content
Copywriting for all content and resources
Graphic design for all content and resources
*Investment: This is a monthly retainer. Price is based on scope*
What’s Next
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Let’s hop on a free discovery call to talk about your marketing strategy, goals and needs!
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Once we have decided to move forward, we will begin the onboarding process which entails:
Detailed questionnaires
Marketing Strategy Analysis
Onboarding call to discuss goals, objectives, processes and future plan
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Once our onboarding call is complete, I will begin working on your content development that will be implemented.
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Each month, we will have a minimum of one call. This is dependent upon the marketing strategy and needs that are being implemented. Weekly or bi-weekly calls may be needed.
Based upon the work plan that is created, I will manage the content creation and dissemination process and work with your internal team to execute your strategy.
FAQs
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If you don’t have a marketing strategy, I would recommend my Complete Marketing Strategy package to determine the direction you should go in. We can’t implement a plan that doesn’t exist :)
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If you have recently had a marketing strategy done and you’re looking to now implement it, that’s great! Part of my process is to always look over my clients strategy to see if there are any updates or changes we should make prior to jumping into our implementation.